Ranging from major MNCs to minor manufacturers, most are realizing the benefits that accrue out of their customers’ personalized digital shopping experience. Online product customization, on one hand hikes brand awareness to a great extent, while helping companies identify emerging trends on the other. Meanwhile, the process itself lends additional source of revenue to their …

According to a fairly high cross section of consumers, a company’s implementation of Corporate Social Responsibility (CSR) “goes beyond compliance, while engaging in actions that appear to further some social good, away from the interests of the company or that which is mandatory.”The aim”, they claim, “is to increase long-term profits and stakeholders’ trust through …

Not unlike Cinderella’s slippers; the Seven Voyages of Sindbad the Sailor, femme fatale Esmeralda’s passionate yet platonic love for the Hunchback (of Notre Dame) and Richie Bag’s invention of fascinating jute carry bags that have earned worldwide acclaim, only the last, however,  is real, the rest being the upshot of human fantasy. Nevertheless, with Richie …

Surprisingly enough, in less than two hundred years of industrial revolution, we have managed to deteriorate our habitat, the lonely planet that had taken millions of years to make life pleasurable for Adam and Eve. As a matter of fact, we had behaved like spoiled children, regardless of what we had been doing in the …